Currently based in mainland China, Cassidy serves as a consultant for various companies. Beyond the realm of wine, he cultivates a passion for literature, travel, and sports. It’s noteworthy that he achieved the title of Master of Wine, being the fifth South African to pass the exams.
In his various roles, Cassidy primarily focuses on trade and strategy. His skill set spans from the production of sparkling wines and Champagne to the economic dynamics of winemaking, from marketing to formulating investment strategies.
His extensive knowledge extends to key wine regions such as Eastern Cape and Western Cape in South Africa, Bordeaux and Burgundy in France, the United Kingdom, Piedmont and Tuscany in Italy, as well as California in the United States. Cassidy also possesses profound market experience in North America, the United Kingdom, China, France, and Africa.
In this exclusive interview, Cassidy shares his perspective on the current state and future of the Chinese wine market. Have a good reading!
