EVENTS
Bring your wines to China!
Discover the
2024 Promotional Tour
The Wine Channel China Tour 2024 is a promotional tour dedicated to Italian wine, scheduled from May to November, aimed at reaching a selected target of Chinese buyers and industry operators.
The tour is designed for comprehensive, consistent, and effective promotion throughout the Chinese territory, integrating training, communication, tastings, and participation in trade fairs.
Join the Tour and follow the fundamental stages for wine promotion!
1. MASTERCLASS
Present your wines to an
audience of Chinese industry professionals and wine lovers
2. WINE TASTING
Offer tastings of your wines
at our Wine Channel booth,
with dedicated wine
expert staff
3. COMMUNICATION
Accompany your actions
with effective communication
in Chinese language and
through the right channels
PROMOTIONAL TOUR 2024 CALENDAR
Next groupage departing from Italy: April 17th
27 August
Nanning
28 August
Kunming
12 - 14 November
Shanghai
12 - 14 November
Qingtian
15 - 17 November
Qingtian
16 - 18 November
Guangzhou
19 November
Shenzhen
21 November
Chengdu
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