EVENTS

Bring your wines to China!
Discover the
2024 Promotional Tour

The Wine Channel China Tour 2024 is a promotional tour dedicated to Italian wine, scheduled from May to November, aimed at reaching a selected target of Chinese buyers and industry operators.

The tour is designed for comprehensive, consistent, and effective promotion throughout the Chinese territory, integrating training, communication, tastings, and participation in trade fairs.

Join the Tour and follow the fundamental stages for wine promotion!

1. MASTERCLASS

Present your wines to an
audience of Chinese industry professionals and wine lovers

2. WINE TASTING

Offer tastings of your wines
at our Wine Channel booth,
with dedicated wine
expert staff

3. COMMUNICATION

Accompany your actions
with effective communication
in Chinese language and
through the right channels

Are you interested in participating in the Promotional Tour in China? Fill out the form!

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