Masterclass

UNIQUE OPPORTUNITY TO HAVE YOUR WINES TASTED BY CHINESE WINE INDUSTRY EXPERTS

Organizing a Masterclass in China is an excellent way
to communicate and raise awareness about Italian wine.

Buyers, distributors, and professional operators from the main Chinese provinces participate in international trade fairs. For them, it is a great advantage to be able to participate in thematic sessions, where they can taste and learn about new products that may interest them.

Our Masterclasses are led by our team of Chinese wine experts.

INTRODUCTION
TO THE CHINESE
WINE MARKET

The masterclasses represent an opportunity to inform Chinese professionals about grape varieties, production processes, and aromatic profiles, contributing to consolidating a solid knowledge base.

BUILDING
AN EMOTIONAL
CONNECTION

We reach out to buyers, restaurateurs, and wine professionals with comprehensive communication in English.

EXPANDING
THE NETWORK
OF RELATIONSHIPS

Participating in professional masterclasses offers the opportunity to establish direct contacts with importers, sommeliers, restaurateurs, and other industry professionals in China.

INNOVATE
AND ADAPT

The wine industry is constantly evolving. Participating in Masterclasses allows the company to stay updated on the latest trends and preferences of Chinese consumers.