EVENTS
Bring your wines to China!
Discover the 2024
Promotional Tour
The Wine Channel China Tour 2024 is a promotional tour dedicated to Italian wine, scheduled from May to November, aimed at reaching a selected target of Chinese buyers and industry professionals.
The tour is designed for a comprehensive, consistent, and effective promotion across China, integrating education, communication, tastings, and trade show participation.
Join the Tour and follow the key steps for promoting wine!
1. MASTERCLASS
Present your wines
to an audience of industry
professionals and
Chinese wine lovers
2. WINE TASTING
Let people taste your
wines at our Wine Channel
stand with a dedicated
wine expert staff
3. COMMUNICATION
Support your actions with
effective communication
in Chinese and on
the right channels
2024 PROMOTIONAL TOUR CALENDAR
Next groupage shipment Italy-China: September 2024
20 - 24 March
Chengdu
No event found!
2025 PROMOTIONAL TOUR CALENDAR
MARZO
Chengdu
Fiera
CFDF Wine Fair
MAGGIO
Shenzhen
Fiera
Wine To Asia
Wine Fair
MAGGIO
Guangzhou
Fiera
Interwine
Wine Fair
NOVEMBRE
Shanghai
Fiera
Prowein Fair
NOVEMBRE
Guangzhou
Fiera
Interwine
Wine Fair
NOVEMBRE
Qingtian
Fiera
QWine Expo Fair
Upon request, it is possible to organize roadshows in other cities in China as well
Beijing | Chengdu | Shanghai | Guangzhou | Shenzhen
